Latte reads a ‘mega special’ (meaning, absolutely horrendous) content (something like this) from a client, rolls her eyes, is dumbstruck and passes the said content to KK, Espresso and Cappuccino for inspection.
[After a few minutes]
Cappuccino: Yikes...Such a shame!!
KK gives that extra special smile reserved exclusively for such occasions
Espresso rolls her eyes, raises her eyebrows to full extent, tilts her head to one side and has a painful straight-lipped smile... (Don’t ask me to explain, I am not very good at explaining)
In short, pure shock reflects every copywriter face...
Espresso: Girls, Why don’t you learn to write like this?
Espresso: I guess everyone expects us to ‘upgrade’ our copywriting skills to this....level
Latte: Yea, It is like we should learn their language
Cappuccino: Best! [Heavy sarcasm]
KK still remains silent and brings together the fingertips in her right hand, holds it above her head and taps her scalp with it... indicating a deeply meditative mood
Latte looks from one person to another like watching a tennis match (Ok, with the exception that there are actually three people involved)
KK: So much ‘klipithiri’ (KK dictionary definition: major problem) there...How do people manage to write like that?
Espresso: I know! This is outrageous!
Latte nods vigorously
Latte: Oh my! Did you actually hear my neck crick?
Cappuccino: No surprise there! The way you were shaking your head!
Espresso: [Takes charge before the gals get distracted by Latte’s story of pains and aches] This calls for drastic measures! From now on we will try to learn their language!
Cappuccino: Like, if we have to write about India, we will say, “India is a country. There are people here. We are all very happy here.”
KK: No, not like that...”India are the countries. We are the peoples and we are in the exploding with happiness!!”
Cappuccino: Oh! I get it...”We is the country! India the beautifullest in the countries! People here is wonderfuls and beautifuls!!
Latte: Good God!!!!
Espresso: You is in the correct road gals..A brightest futures stopping for you!!
Cappuccino gives the classic look when she is in disbelief, with lips and eyes narrowed.
Latte: Oh God! Please help, God!
[Disclaimer: Yea, we are not the authority on the English language, but it is too darn difficult to put up with senseless writing! Sigh...Expecting some sincere sympathy here...Sigh]